@BOOK{tripletree2004,
	AUTHOR="Fred Hoch, Anne Griffith, Brian Klemenhagen and Rob Rogers",
	TITLE="Software as a Service: Changing the Paradigm in the Software Industry",
	PUBLISHER="SIIA Software Division and Tripletree",
	YEAR=2004,
	ADDRESS="Washington, DC"
}

@BOOK{gartner2007,
	AUTHOR="Sharon A. Mertz, Chad Eschinger, Tom Eid, Ben Pring",
	TITLE="Dataquest Insight: SaaS Demand Set to Outpace Enterprise Application Software Market Growth",
	PUBLISHER="Gartner Group",
	YEAR=2007
}

@BOOK{erik2006,
	AUTHOR="Erik Brynjolfsson, Yu Jeffrey Hu and Michael D. Smith",
	TITLE="From Niches to Riches: Anatomy of the Long Tail",
	PUBLISHER="Sloan Management Review, Vol. 47, No. 4, pp. 67-71",
	YEAR=2006
}

@BOOK{anderson2006,
	AUTHOR="Chris Anderson",
	TITLE="The Long Tail: Why the Future of Business is Selling Less of More",
	PUBLISHER="Hyperion",
	YEAR=2006
}

@BOOK{carraro2006,
	AUTHOR="Gianpaolo Carraro and Fred Chong",
	TITLE="Software as a Service (SaaS): An Enterprise Perspective",
	PUBLISHER="Microsoft Corporation",
	YEAR=2006
}

@BOOK{chong2006,
	AUTHOR="Frederick Chong and Gianpaolo Carraro",
	TITLE="Architecture Strategies for Catching the Long Tail",
	PUBLISHER="Microsoft Corporation",
	YEAR=2006
}

@article{erik2003, 
  type={Working Paper Series},
  title={{Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers}},
  author={Brynjolfsson, Erik  and Hu, Yu Jeffrey and Smith, Michael D. },
  journal={SSRN eLibrary},
  year={2003},
  publisher={SSRN},
  doi={10.2139/ssrn.400940},
  keywords={Consumer Surplus, Product Variety, Electronic Markets},
  location={http://ssrn.com/paper=400940},
  language={English}
} 

@article{erik2007,
  type={Working Paper Series},
  title={{Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales}},
  author={Brynjolfsson, Erik  and Hu, Yu Jeffrey  and Simester, Duncan  },
  journal={SSRN eLibrary},
  year={2007},
  publisher={SSRN},
  keywords={search cost, product variety, concentration, long tail, Internet, electronic commerce},
  location={http://ssrn.com/paper=953587},
  language={English}
} 

@BOOK{ley2005,
	AUTHOR="S. Weerawarana, P. Curbera, F. Leymann, T. Storey, D. Ferguson",
	TITLE="Web Services Platform Architecture",
	PUBLISHER="Prentice Hall",
	YEAR=2005
}

